Home>Yili, a powerful global brand

Inner Mongolia Yili Industrial Group Co Ltd

2018-07-15

Inner Mongolia Yili Industrial Group Co Ltd (Yili Group) is the only Chinese brand in the 2018 Food and Drink report's top 10 global list, moving up from No 8 in 2017, following a 43 percent year-on-year growth to hit $6.2 billion in brand value.

It generated a total revenue of approximately 68.06 billion yuan ($10.2 billion), rising 12.29 percent from a year earlier in 2017.

In the first quarter of 2018, it saw its revenue rise by 24 percent to 19.6 billion yuan and profit increase 21 percent to 2.1 billion yuan, cementing its position as China's top dairy-maker in revenue.

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An old photo shows researchers work at the laboratory of Yili Group. [Photo/ Yili Group]

Its predecessor, a dairy cow-raising cooperative, was set up in Hohhot's Huimin district in 1956. The cooperative developed into a dairy farm in 1970. In 1993, Yili Group was founded and went public three years later, becoming the first A-share listed enterprise in China's dairy industry.

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A photo shows the logistics and distribution area of Yili Group in earlier years. [Photo/ Yili Group]

Yili Group was the first company to have a production line of liquid milk in China. The move has helped the milk produced in Inner Mongolia to be sold to far-flung areas in China, and drive the dairy industry's growth in the country.

It has a history partnering with the Olympic Games and Paralympics. It was an official sponsor of Beijing Olympic Games in 2008 and the Shanghai World Expo in 2010. In 2017, the dairy maker was named the dairy products supplier of the Beijing 2022 Winter Olympics, making it become the only food enterprise in China to supply both the summer and winter Olympic Games.

Since its establishment, Yili has given high priorities to internationalization and innovation, with quality and corporate social responsibility being at the core of its business.

Its famous "three-lined" quality control ensures it provides high-quality milk products for consumers worldwide. With a continuous emphasis on developing innovative technologies for the development of its products and conducting groundbreaking research, as well as employing outstanding, highly skilled workers, the company is able to undergo a sustainable development of global industrial chains. Over the years, it has also been actively undertaking greater social responsibilities and engaged in in-depth benchmarking of the United Nations' sustainable development goals. During the Third Summit for China Corporate Responsibility Brand on June 26, 2018, Yili Group was included on the list of the Top 50 Chinese Corporate Citizen Responsibility Brands.

Under the guidance of the China-proposed Belt and Road Initiative, Yili has continued to push forward its strategy of "building global networks". It strives to carry out cooperation in innovation, resources and marketing throughout its whole industrial chain by establishing a worldwide network that includes presences in Asia, Australia, Europe, America and Oceania.