Tourism Development and Management
This program focuses on the trends and general direction of international resort management and pays special attention to global issues in the industry and interdisciplinary topics. The college aims to offer students a curriculum centered on "Tourism Development and Management" and utilizes English-language teaching materials from Arizona State University. The course also takes advantage of Hainan's position as an international tourism island that's home to numerous high-end international hotel chains to establish strategic partners at home and abroad. The course's goal is to create high-quality, international-level professionals with a global perspective, who are familiar with the international operating rules of the hospitality industry and possess independent innovation capabilities.
Introduction to Resort and Hotel Management, Front Office and Housekeeping Management, Hotel Food and Beverage Management, Leadership and Professional Development, Leisure and the Quality of Life, Tourism, Recreation and Sports Marketing, International Tourism, Tourism Planning, Community Services and Professions, Convention Sales and Management, and Wilderness and Parks in America.
This discipline allows students to have a deep understanding of the current developments in domestic and international chain-branded hotels, resorts and other relevant tourism sectors, and possess the ability to make related comprehensive analyses and judgments. Equipped with the above skills, graduates can work in management at the headquarters of international hotel groups, high-end hotels or resorts.
Familiarity with the operating rules of all departments in international chain-branded hotels, and competence in developing and expanding product lines by integrating knowledge acquired will help students work in management, planning and product development at high-end service providers, including cruise lines, airlines, spa clubs and golf clubs.
With a grasp of intercultural communication and English proficiency, students are capable of undertaking public relation affairs and brand promotion in international tourism groups, tourism-related governmental departments at all levels, relevant industry associations at home and abroad, international tourism organizations and public institutions and enterprises.
Graduates in the above discipline can pursue further education with considerable research capability.