4.6 million visits made to Hainan during Spring Festival holiday

Tourists enjoy light shows during Spring Festival at a tourist attraction in Haikou, Hainan. [Photo/chinanews.com]

From Feb 11 to 17, South China's Hainan province saw a total of 4,588,400 visits and achieved a total tourism income of 5.82 billion yuan ($897.87 million). The province's scenic spots received 2,872,900 tourists, with its A-level tourist attractions hosting 1.84 million tourists.

In response to the government's call for people to stay put during the Spring Festival as part of anti-epidemic measures, new forms of tourism became important in terms of stimulating tourist spending in Hainan, according to the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province.

Due to COVID-19 and other factors, the number of tourists visiting Hainan during the Spring Festival holiday declined, but it became a good opportunity for Hainan hotels to reduce prices and improve the quality of their services.

Tourist enjoy water sports during Spring Festival. [Photo/chinanews.com]

According to statistics, the overall average hotel room price in Hainan during the Spring Festival dropped by more than 20 percent from the same period last year, and by more than 40 percent from the fourth quarter of 2020. Hotels in Haitang and Yalong bays maintained a high occupancy rate, with an average occupancy rate of 70 percent to 80 percent over the seven days, and some hotels were jam-packed on Feb 12 and 13.

According to the Hainan's tourism department, short-distance tours, local tours, self-driving tours, and rural tours were popular among tourists during the holiday. Hainan's rural tourist spots are estimated to have received 860,800 guests during the seven-day holiday.

Tourists camp by the sea while on holiday in Hainan. [Photo/chinanews.com]