Xiuwen kiwi fruit wins national recognition

The Ministry of Agriculture and Rural Affairs recently announced the agricultural brand premium cultivation list for 2023, including 69 brands. Xiuwen kiwi fruit made the list.

The ministry will implement dynamic management and tracking services for the selected brands, providing them with support in terms of basic infrastructure, brand marketing, channel coordination, consumer promotion, financial services, and overseas promotion, with a validity period of four years.

In 2023, the brand value of Xiuwen kiwi fruit reached 3.08 billion yuan ($422.52 million), and it was selected as one of the top 10 regional public brands for agricultural products in Guizhou province.

The kiwi fruit planting area in Xiuwen county has reached 167,000 mu ( 11,133 hectares), making it the largest kiwi fruit planting county in the province and the third largest in the country.

In recent years, Guiyang has taken multiple measures to support and cultivate the Xiuwen kiwi fruit brand.

Efforts have been made to strengthen the main body, with a total of 169 kiwi fruit enterprises, 130 cooperatives, and 6,841 planting households located in the county.

Collaboration with strong brands such as Yili Group has also been strengthened to create the popular product Ambrosial-Xiuwen kiwi fruit yogurt, enhancing the popularity and reputation of Xiuwen kiwi fruit.

Moving forward, Guiyang will continue to focus on quality control, cultivation management, supervision and management, and honor declaration based on the actual development of the Xiuwen kiwi fruit industry to promote the high-quality development of the industry.