Xiuwen promotes kiwi fruit brand

A promotional event for the Xiuwen kiwi fruit agricultural products regional brand and Ambrosial Xiuwen Kiwi Fruit Yogurt was held on April 3 in Xiuwen county in Southwest China's Guizhou province.

In recent years, the brand value of Xiuwen kiwi fruit has exceeded 2.3 billion yuan ($334 million), and it was one of the top 10 regional agricultural product brands in Guizhou province in 2021.

On March 10, the Ambrosial Xiuwen Kiwi Fruit Yogurt debuted on the e-commerce platform JD, with sales reaching nearly 120,000 bottles in just one week and winning acclaim from customers.

Moving forward, Xiuwen will focus on the development of the entire kiwi fruit industrial chain, vigorously improve the quality of its products, innovate in financial services, optimize production and marketing approaches, and enhance its brand value.

It will also strive to build Xiuwen kiwi fruit into a national brand, make the sector a demonstration industry for the intensive processing of agricultural products, and make Xiuwen a demonstration base for the integration of agriculture and tourism.