Xiuwen company 305th most valuable Chinese brand

Guizhou Tyre Co ranked 305th on the list of China's 500 Most Valuable Brands with a brand value of 27.07 billion yuan ($4 billion), according to an annual report recently released at the World Brand Summit by the World Brand Lab, a consultant in digital marketing and brand valuation in Beijing.

The company is located in Xiuwen county, Guiyang, capital of Southwest China's Guizhou province.

The list is based on companies' financial data, brand strength and consumer behavior analysis.

The company's ranking on the list climbed eight places, with its brand value increasing by 3.87 billion yuan.

Since its establishment in 1958, Guizhou Tyre Co has focused on the cultivation and development of product brands. It has independently developed and produced truck tires, passenger car tires, construction machinery tires, agricultural machinery tires, industrial vehicle tires, special vehicle tires and other products.

Some of the company's products are exclusive to or first developed in China, their performance is superior to that of other domestic brands, and they have been widely recognized by domestic and foreign markets. The products are sold in 130 countries and regions.

In recent years, the company has strengthened its brand building and cultivation in domestic and international markets by implementing a brand cultivation management system.

Through the establishment of a digital marketing platform and a smart tire service system for Guizhou tire channels, the company's innovative marketing, brand marketing and digital marketing capabilities in customer service and marketing have been improved.

Driven by technological innovation and based on the construction of a digital marketing service system, the company will continue to provide green, safe and high-quality products and services to customers.