The "Cool Guiyang" cultural and tourism week event was launched at the China Yangming Cultural Park in Xiuwen county, Guiyang, capital of Southwest China's Guizhou province, on May 30.
The event aims to promote Guiyang's cultural and tourism activities and accelerate tourism consumption during this year's Dragon Boat Festival on June 3-5.
The "Cool Guiyang" cultural and tourism week event is launched at the China Yangming Cultural Park in Xiuwen county on May 30. [Photo/Guiyang news network]
The event was live broadcast by about 60 radio and television media outside the province, including Fujian, Chongqing, Chengdu, Guangzhou, Nanjing, Wuhan, Changsha, Xi'an, Jinan, and Kunming, as well as major media in nine cities and prefectures in the province.
At the launch ceremony, the Peking Opera "Yangming Wudao" was released by the Guizhou Opera House to preserve the art form and commemorate Wang Yangming, a famous neo-Confucian philosopher in the Ming Dynasty (1368-1644).
A series of cultural tourism measures for the Dragon Boat Festival was also launched during the event.
In addition, a customized bus for the "Cool Guiyang" brand was unveiled. This is the first cultural tourism double-decker bus in China to integrate urban sightseeing, art retail, beverages and customized services, redefining urban sightseeing.