Huaxi products shine at ICIF

Three enterprises from Huaxi district, Guiyang, capital of Southwest China's Guizhou province, exhibited their cultural products at the 19th China (Shenzhen) International Cultural Industries Fair (ICIF), which proved among the most popular at the event.

The fair was held in Shenzhen, South China's Guangdong province, on June 7-11 and included an area of 120,000 square meters as well as 3,596 exhibitors from 50 countries and regions.

Huaxiaomei, one of the district's brands, brought its strawberry products, including strawberry shortcakes, dried strawberry and strawberry wine. The unique product design, wonderful taste and novel product packaging intrigued other exhibitors.

Exhibitors taste the strawberry products from Huaxiaomei, a Huaxi brand, at the 19th China (Shenzhen) International Cultural Industries Fair (ICIF). [Photo/WeChat account of Huaxi district]

China Railway Cultural Tourism Group participated in the fair as well. Its products include Healthy Town and Huaxi Hongyan Valley Camp. An outdoor activity camp was set up on site, which attempted to recreate outdoor activities in Huaxi.

In addition, an immersive performance based on Yangming culture and Xu Xiake's journey in Huaxi was staged. Wang Yangming was a Chinese idealist Neo-Confucian philosopher during the Ming dynasty (1368-1644), while Xu Xiake was a travel writer and geographer during the same dynasty.