Camping festival kicks off at Gui'an Cherry Blossom Park

A camping festival is currently underway in Gui'an Cherry Blossom Park. [Photo/Guiyang news network]

The cherry blossoms in Gui'an Cherry Blossom Park are now in full bloom. To welcome this year's cherry blossom season, a camping festival took place at the core area of the park from March 11 to April 2.

This festival includes business formats and activities such as camping among the cherry blossom trees, recreational vehicle campsites, car boot sales, family-friendly activities, "stove-boiled tea" gatherings, and music parties. Additionally, the park has created a cherry blossom night tour business format for the first time.

Gui'an Cultural Tourism Investment Group Co, organizer of the festival and a subsidiary of Gui'an Development Group, said that this event aims to enhance Gui'an New Area's cherry blossom-related tourism, create unique tourism experiences and scenes, increase visitor engagement, promote the image of Gui'an cherry blossom season, and build Gui'an New Area's tourism brand.

To ensure the success of the festival, the company has collaborated with high-quality partners, allowing visitors to enjoy coffee and gourmet food amidst the beautiful scenery of the park.

The company has also partnered with Guiyang Tourism Development Group to jointly design premium cherry blossom sightseeing routes, focusing on cherry blossom resources and connecting with high-quality tourism resources, such as the Tianhetan scenic area, Yunman Lake, New Century Hotel, and Chetian village, to launch customized one to two-day travel tours.

In the future, the company will promote the commercialization of Gui'an New Area's cherry blossom resources by cultivating new cherry blossom festivals and business formats.