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Revision Plan for the English Website of the People's Government of Guangxi Zhuang Autonomous Region

Aligned with the principles outlined in key governmental directives, such as the "Notice of the General Office of the State Council on Issuing Guidelines for the Development of Government Websites" (State Council Office〔2017〕No. 47)and the "Guiding Opinions of the State Council on Strengthening the Construction of Digital Government" (State Council〔2022〕No. 14), we are committed to proactively responding to the evolving landscape of internet development.

Our goal is to amplify the global presence of the English website of the People's Government of Guangxi Zhuang Autonomous Region, refine column configurations, bolster information transparency and online service capabilities, and promote the authentic Guangxi in the modern era. To this end, the autonomous region's Big Data Development Bureau has crafted the "Draft Design for the Revision of the English Website of the People's Government of Guangxi Zhuang Autonomous Region (Soliciting Opinions Draft)". It is proposed to revise and upgrade the English website of the people's government of the autonomous region.

1.Background

The 20th National Congress of the Communist Party of China highlighted the imperative to bolster international communication capabilities, comprehensively elevate the efficacy of international communication, and to establish international discourse prowess that aligns with China's robust national strength and global standing. In 2017, State Council Document No. 47 delineated explicit guidelines for the construction and advancement of government websites nationwide, emphasizing the core tenets of serving enterprises and the public, while fostering openness and innovation in website development. Since its inception, the English website of the People's Government of the Guangxi Zhuang Autonomous Region has demonstrated operational excellence, characterized by routine content updates, steadfast security, and laudatory feedback from a global readership. Serving as a pivotal gateway for Guangxi to the world and vice versa, the platform plays a crucial role in enhancing Guangxi's international openness, amplifying its global influence, and facilitating such endeavors as investment attraction, talent acquisition, image projection, and external engagement.

Given the swift evolution of internet technology and the escalating demand for external outreach in Guangxi, there is a proposal to enhance and refine the website through optimized resource sharing, user-centric functionalities, enhanced responsiveness to inquiries, the promotion of openness and innovation, holistic coordination, and other strategic enhancements. This initiative aims to forge a more comprehensive platform that not only fosters government transparency but also caters to the diverse needs of the public in accessing essential services.

2. Focus

The key focus of the revision is to promote the integration, user-friendliness, interactivity, innovation, and resource linkage of the website.

3. Sections

In this revision, a total of 8 primary sections have been established: Discover Guangxi, Government, Ties to ASEAN, Newsflash, Business, Visiting, Local Information, and Message Board.

4. Design

The redesigned English website boasts a meticulously structured layout with well-defined sections, clear hierarchies, a modern and engaging design, seamless cohesion, and a strong emphasis on user convenience.

It demonstrates excellent compatibility with popular categories and widely used web browsers.

Tailoring to the browsing preferences of an international audience, the website places a premium on user-friendliness, offering easy navigation through intuitive search capabilities, a prominently placed quick message board on the homepage, and a host of other user-centric features.

The homepage is structured into three main sections: the header, central content area, and footer. Utilizing an internationally popular blue complemented by a vibrant gradient of green, the webpage delivers a visually pleasing experience to users. Against a white backdrop, the layout is designed with a compact structure comprising 3-5 screens of medium length and multiple columns. This design not only offers readers a wealth of information but also optimizes space efficiency for an enhanced user experience.

The updated article page layout

“Business” page is tailored for the "Business" section, encompassing three distinct segments: Economic Strategies, Economic and Trade Zones, and Investing in Guangxi. Each segment offers a comprehensive insight into Guangxi's economic landscape, strategic development initiatives, pivotal industrial zones, and attractive investment incentives.

The updated business page layout

Every segment seamlessly integrates text with visuals, boasting a meticulously structured layout reminiscent of a sophisticated magazine aesthetic, elevating the visual allure of the content. The incorporation of descriptive text backgrounds serves to increase overall legibility and user navigation, ensuring a more engaging and informative user experience.

The revamped "Gallery" page is meticulously crafted for the exclusive "Gallery" section, housing two distinct segments dedicated to images and videos. Leveraging the power of visuals, this dynamic platform intricately captures the charm of Guangxi, offering a multi-dimensional and user-friendly experience that leaves a lasting visual impression.

In the previous iteration, images and videos were separated, presented in basic lists that lacked depth and engagement. However, in the updated version, a unified page merges images and videos, fostering a cohesive and immersive display. This reimagined layout boasts a sophisticated hierarchy, seamlessly blending text and visuals to create a captivating "media library" effect, harmonizing aesthetic appeal with utility to deliver a holistic and enriching user journey.

The updated gallery page layout

The "Ties to ASIAN" page is tailored exclusively for the "Ties to ASIAN" segment, featuring six key sections: overview, policy insights, economic and trade dynamics, cultural exchanges, seamless tourism, and the global expansion of Guangdong enterprises. Through a harmonious blend of descriptive narratives and captivating visuals from various angles, it vividly highlights the distinctive economic traits that define Guangxi.

The updated Ties to ASIAN page layout

The new website features two variations of listing pages. The first edition caters to sections with numerous secondary sub-sections, offering users the ability to seamlessly navigate between these sub-sections using tab navigation. Positioned at the top and adorned with small icons, the tabs introduce a vibrant and dynamic design while maximizing space efficiency. In contrast, the second version, devoid of tabs, presents the content of individual sections in a clear and succinct manner.

The updated listing page (1) layout

The updated listing page (2) layout

The updated article page layout is tailored for displaying all article content. Positioned at the bottom is a dedicated "Related News" section, enhancing the seamless interlinking of news articles.

The updated article page layout

The updated search page is meticulously crafted to present search query results with precision and clarity. Diverging from its predecessor, the updated version forgoes content on the righthand side, a space that once consumed about one-third of the page and diluted the visibility of primary content. Marked by its lucidity, user-friendly interface, brevity, focus on pivotal elements, and optimized use of space, the new search page features a higher utilization of space.

The updated search page layout