The release of the new brand concept "Nobody Sees Like You "signifies that Zeiss Vision's exploration has achieved significant progress. In the future, starting from meeting consumer needs, Zeiss Vision will deepen communication with consumers, helping everyone better express their needs. Zeiss Vision's research and manufacturing capabilities are the guarantee for transforming consumer needs into high-quality solutions.

Upgrading goods, services

Zeiss Vision will refine the concept of "lifelong eye care", which is shown in its products layout.

Its products not only include highly accurate examination equipment, frames and lenses, but extend to care scenarios, such as steam eye masks and lens wipers.

Behind the comfortable visual experience is Zeiss Vision's firm pursuit of high-quality services. These include scientific eye care guidance, professional product recommendations, precise examination processes, professional glasses adjustments and all-around after-sales services.

Digitalization is also an important tool for Zeiss Vision to enhance services, ranging from promotion of eye care knowledge, store appointments, examinations and product selection, to frame collection and after-sales support. For example, before purchase, consumers can find authorized stores and make appointments with opticians in advance on the Zeiss WeChat official account. After purchase, consumers can obtain after-sales services through electronic warranty cards that protect their rights.

Sven Hermann, member of Zeiss Group's executive board and head of Zeiss consumer markets, delivers a speech at the fair. CHINA DAILY

Empowering partners

Zeiss Vision aims to break traditional growth paths and bring new quality productive forces to the industry's high-quality development through product expansion, service enhancement and upgraded brand concepts.

On the one hand, Zeiss Vision taps into research and development resources through the extension of product layout, providing fertile ground for innovation in China.

On the other hand, relying on digitalization, intelligence and sustainability, Zeiss Vision works hard with its partners to upgrade services and professional capabilities. Its new brand concept will also strengthen the service capabilities of partners. Through deeper interactions with consumers, Zeiss Vision can help research institutions, optical stores, opticians and other partners understand consumers' eye care needs, providing more tailored services and solutions for them.

"We are driving change in our industry by exploring and implementing new business opportunities. From lens ranges for modern life, digital platforms and apps, to significant investments in new ways of delivering eye care," Hermann said.

Peng Wei, head of Zeiss Vision China, said the company's investment in the country has increased year-on-year, and that many of its high-end products are manufactured domestically.

"We hope to establish a high-end optical ecosystem in Guangzhou, becoming a highland and a technological hub in the industry. We aim to set bench marks in manufacturing, production and efficiency, leading the industry's high-quality development," Peng added.