From lens products to a set of solutions that cater to people of different ages and scenarios, Zeiss Vision, part of Zeiss Group — a global pioneer in the optics and optoelectronics fields, is solidifying the concept of "lifelong eye care" around consumer demands.

During the 22nd China (Shanghai) International Optics Fair held from Monday to Wednesday, Zeiss Vision introduced the new brand concept "Nobody Sees Like You", its comprehensively upgraded products and services, and set up multiple interactive areas under the theme of "creating the world, expanding vision and initiating careers".

At its main booth, Zeiss Vision designed four zones featuring innovation, quality, precision and sustainable development. The innovation zone showcased the company's cutting-edge technologies; visitors could experience lenses, telescopes and other products at the quality zone; the precision exhibition area displayed Zeiss's microscopy and industrial quality solutions; and the sustainable development zone showcased its practices in social responsibility, industry empowerment and low-carbon production.

In addition, Zeiss Vision created multiple experiential spaces, allowing visitors to explore the lifelong eye care journey from eye examination to frame and lens for various scenarios such as driving, learning, office work, outdoor activities and myopia prevention.

Zeiss Vision exhibits its products and services at the 22nd China (Shanghai) International Optics Fair. CHINA DAILY

Sven Hermann, member of Zeiss Group's executive board and head of Zeiss consumer markets, said at the fair that with heritage and expertise in optics and ophthalmology, as well as a network of trusted business partners, Zeiss has been a driver of innovation, progress and market development.

"Consumers are at the heart of everything we do. We pioneer new solutions for the best possible eye and vision care and set new industry standards in engineering and manufacturing. With our passion for excellence, we create value for our customers and, through them, for many millions of consumers around the world," Hermann said.

"And we know that local relevance is key. We've seen some significant trends shaping the eye care landscape in this dynamic country. Aging population, myopia progression, digital lifestyle and changing consumer demands — we present answers and solutions for all the demands we see in the Chinese market," he added.

Being consumer-centric

Zeiss Vision will present its answer to "high-quality visual experiences" under the guidance of the brand's new concept.

It believes that "seeing" is not just an action but a personalized experience. When visual information enters the eye, it generates different sensations due to each person's experiences, personalities and physiological conditions. Therefore, ensuring individual visual experiences and resonating with consumers are ongoing topics of research for Zeiss Vision.

Jesper Wiegandt, global chief marketing officer of Zeiss, said the company has conducted a global consumer study with more than 40,000 interviews across 20 countries, including China, to understand people's lives, eye habits, interests, motivations for purchases and more.