The 2023 Shenzhen International Toy & Education Fair, or "Toy & Edu China 2023", will be held at the Shenzhen World Exhibition and Convention Center in Guangdong province from April 7 to 9.

The Shenzhen International Stroller, Mother and Baby Product Fair, or "Baby & Stroller China 2023", will also be held, together with the Shenzhen International Licensing & Licensed Product Fair, or "Licensing China 2023", under the same roof.

The 2022 Shenzhen International Toy & Education Fair attracts many visitors despite the COVID-19 pandemic. [Photo provided to guangdong.chinadaily.com.cn]

­­­­The event is jointly organized by the Guangdong Toy Association and Messe Frankfurt. More than 1,400 companies will attend the expo, showcasing their new products, and using the event as a springboard for new business opportunities and relations.

Many innovative products including building blocks, card games, Rubik's Cube and mystery toy boxes, together with plush toys, animation IP-licensed pocket garage kits will be highlighted during the event.

While foreign toy suppliers will try to further penetrate the Chinese market with their animation IP derivatives such as Disney, Ultraman and Pokemon, their Chinese counterparts will promote an extensive lineup of products with Chinese fashion and military themes. Intelligent talking toys will also be showcased by local manufacturers for international orders, according to Li Zhuoming, chairman of the Guangdong Toy Association.