Two business delegations from Foshan embarked on a trip to Europe on Feb 14 in the latest bid to further strengthen two-way exchanges and collaboration.

The delegations, comprised of representatives from the Foshan investment promotion bureau and the Foshan Sino-German Industrial Services Zone Administrative Committee, will visit Germany, the Netherlands, Austria, Italy, as well as Belgium to launch a series of investment promotion and exchange activities.

The two delegations pose for a group photo at the airport. [Photo provided to guangdong.chinadaily.com.cn]

Among them, the Into Greater Bay Area · Sino-German Next -- 2023 Foshan Investment Promotion Conference (Berlin) will be held in Berlin, Germany to comprehensively promote Foshan's investment brand in Germany.

Focusing on the high-quality business environment and cooperation opportunities in the Guangdong-Hong Kong-Macao Greater Bay Area and Foshan, the event will introduce South China's first policies in industrial cooperation and promotion that were launched by Foshan, as well as the high-quality supporting facilities and services of Sanlongwan Sino-German Industrial Park. In addition, the Greater Bay Area Sino-German Market Partnership Program will debut at the event.

The delegations check in at the airport. [Photo provided to guangdong.chinadaily.com.cn]

During this visit, a delegation of Foshan enterprise representatives will also head to North Rhine-Westphalia, Germany to attend business discussions and conduct exchanges.

"With the advantages of this economic and trade event, hopefully we can further learn more about the overseas business environment, attract more upstream and downstream international partners in the machinery and equipment industry, and gradually extend our overseas business," said Chen Liyao, COO of Yizumi.

Su Xin, CEO of Foshan Longshen Robot, noted that Longshen has been cooperating with several European companies for many years, but this has been interrupted by the COVID-19 pandemic. "We want to take this opportunity to have face-to-face discussions with our partners about our future cooperative plans," Su added.