Made-in-China.com (MIC) is a platform that connects global buyers with Chinese suppliers. [Photo/VCG]

Overseas orders are surging on the first day of a series of marketing campaign launched by Made-in-China.com, a platform connecting global buyers with Chinese suppliers, showing the resilience of the country's export sector.

According to the real-time data from the platform, orders received from participating suppliers increased by 165 percent, and enquires from overseas buyers surged 191 percent.

According to MIC, United States, India and Brazil were the top three countries boasting the largest amount of enquires for purchasing. Crop harvesting machinery, prefabricated or mobile construction, and snack food machinery products were the most searched products by the US buyers; Indian buyers were keen on mobile phones, sportswear and smartwatches; Slaughtering equipment, snack food machinery were the preference of Brazilian buyers. In the multilingual section, the most active buyers were from the Spanish-speaking area.

To better connect domestic suppliers with buyers from all over the world, MIC has launched an all-platform, all-channel and multi-dimensional linkage promotion mechanism. While fully displaying the resources, the platform also tries its best to expand the network traffic through search weighting, marketing scene building, featured venue building, drainage of popular products and promotion of social media accounts at home and abroad, which aims to help Chinese suppliers find quality buyers and explore new business opportunities globally.

Raed Alhabeeb, a buyer from Kuwait, is looking forward to purchasing laboratory equipment accessories, which are relatively niche and usually purchased in small quantities. For such products, MIC usually recommends purchasers to go to the customization center venue, where Chinese suppliers can design the product based on the samples provided by customers. On the day of the event, a science and technology company from Zhejiang province got the order from Alhabeeb. Faced with the characteristics of miniaturization and fragmentation of foreign trade orders, more and more domestic enterprises have begun to choose self-adjustment, in order to adapt to the changing global market demand.

Shenzhen Baiyin Technology Co Ltd is a foreign trade enterprise focusing on research and development, production and sales of mobile phones, earphones, smart watches and other electronic products. In the one-stop shopping venue, the company's enquiry volume exceeded 100 times on the first day of the event. Chen, the foreign trade manager of Baiyin, said the company's main products are mobile phones, mainly sold to Africa and Europe. Compared with Europe, African market has more potential, with more diversified consumers and both high-end and low-end markets, which means a wider variety of demand to products.