In recent years, Ningxia has actively promoted six themed brands, namely, Yellow River Culture, Star Hometown, Winery Leisure, Red Culture, Dynamic Experience, and Great Wall Culture, making its characteristics more prominent and promoting the high-quality development of its culture and tourism. 

Yellow River Culture

For centuries, the Yellow River has nurtured the Ningxia Plain. Local residents dug irrigation channels during the Qin Dynasty to bring water to the fields, forming the renowned ancient Yellow River irrigation area.

Rafting on the Yellow River

Star Hometown

At the magnificent geological wonderland of Shapotou, you can escape the hustle and bustle of the city and immerse yourself in the infinite charm of the desert. You can witness the miraculous achievements of human sand control and listen to the captivating stories of intangible cultural heritage as you gaze up at the twinkling stars.

Starry night

Winery Leisure

Located at 38 degrees north latitude, the eastern foothills of the Helan Mountains in Ningxia have been recognized as a golden zone for grape cultivation. The wineries in this region produce wines that truly reflect the essence of Ningxia. With unique natural conditions, the wines from Ningxia have conquered dining tables worldwide.

A winery in Ningxia

Red Culture

Ningxia is known for its glorious revolutionary tradition. The Liupan Mountains and Xiji Jiangtaibao hold significant historical importance. The Liupan Mountains were the last high mountain crossed by the Red Army during the Long March. Xiji Jiangtaipu is where the Red Army achieved victory and held a meeting in celebration of their success.

Dynamic Experience

Building on its unique geological features and favorable climate conditions, Ningxia has been promoting dynamic experiential tourism routes focused on desert exploration, Great Wall exploration, winter sports, orienteering, aviation, mountain crossing, water sports, mountain biking, and more. These routes have gained popularity among tourists.

Self-driving in the desert

Great Wall Culture

Ningxia is called the "Great Wall Museum of China". It has ancient Great Wall ruins dating back to the Warring States period. The total length of the Great Wall in Ningxia is over 1,500 kilometers, with visible wall segments spanning 1,038 kilometers. It is a magnificent and historic site that tells the stories of battles and warfare from ancient times.