German leading adtech firm adjoe expands to APAC region

Hamburg-based adjoe, a global leader in mobile advertising, has announced its expansion into the APAC region, with new offices established in Singapore and Tokyo. The move signals adjoe's commitment to  high-potential markets for mobile gaming and advertising like China, Japan, and South Korea.

This expansion builds on adjoe's strong growth since its €100 million funding round in 2022, backed by Bertelsmann, which enabled milestones like launching US operations in 2023 and expanding into APAC in 2024. By onboarding key players in the app space, adjoe has cemented its position as a global leader in mobile advertising, with the APAC region offering significant growth opportunities through its thriving mobile gaming and app ecosystems.

At the core of adjoe's product suite is Playtime, a rewarded ad solution that distinguishes itself through an arcade-style integration within non-gaming apps. By rewarding users with the host app's currency and benefits for engaging with recommended mobile games, Playtime fosters motivated, prolonged user engagement for both the host app and the featured games. Meanwhile, game developers benefit from incremental user acquisition at scale, thanks to adjoe's advanced algorithmic approach, which delivers higher-than-average IPM and sustained player engagement across competitive markets like APAC.

adjoe works with globally recognized clients like Fetch, the largest rewards app in the US; ShopBack, Asia-Pacific's leading shopping, rewards, and payments Shopback and yuu Rewards Club in Singapore; and Green Ponta Action in Japan. These partnerships underline adjoe's ability to collaborate with major players across diverse markets, driving growth and innovation for its partners through unique and effective advertising solutions.