Visa joins 2024 MAMA Awards as exclusive title sponsor in a three-year collaboration

Visa, a global leader in digital payments, announced today that it will be the title sponsor for the 2024 Mnet Asian Music Awards (MAMA Awards), a major music awards ceremony presented annually by South Korean entertainment company CJ ENM.

Starting with the 2024 MAMA Awards, which will take place in the U.S. and Japan, Visa will serve as the exclusive sponsor for three years until 2026. This marks Visa's first foray into the music industry in Asia.

"We are thrilled to be the title sponsor of the 2024 MAMA Awards. Visa's commitment to curate an experience that champions global artistry and celebrates inclusivity through the universal language of music aligns perfectly with the spirit of the MAMA Awards." says Danielle Jin, Chief Marketing Officer, Asia Pacific, Visa. "This partnership allows us to provide K-pop fans across the world with unparalleled payment experiences and a variety of exclusive Visa benefits."

Visa has been supporting global events that inspire people worldwide through various sponsorships and partnerships across sports, music, and entertainment including the Olympic and Paralympic Games. Visa is also the official payment technology partner of FIFA World CupTM since 2007 and will provide seamless and secure transaction experiences during the 2026 North American World Cup.