Swop 2024: Shanghai World of Packaging grandly opens in November, leading the new era of packaging innovation

Shanghai World of Packaging (swop), jointly organized by Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd., will take place from November 18 to 20, 2024, at the Shanghai New International Expo Center.

As a member of the interpack alliance, the world's leading packaging trade fair, swop 2024 will present the latest advancements and cutting-edge solutions spanning the entire packaging industry. The exhibition will spotlight key trends such as digitalization, automation, intelligent packaging, and functional packaging, while addressing pressing industry challenges including cost efficiency, lightweight design, green and low-carbon environmental solutions, and overall sustainability. In response to the rapidly evolving packaging landscape, swop will transition to an annual event starting this year, marking a new milestone in the exhibition's history.

The official launch of swop 2024 took place on the morning of November 18 with a press conference at SNIEC (Shanghai New International Expo Center). The event was attended by Ms. Evian Gu, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd.; Ms. Zhu Mingyi, Vice Chairman of Adsale Group; and Mr. Thomas Dohse, Director interpack of Messe Düsseldorf. More than 30 leading media representatives were also present, underscoring the significance of the occasion.

Over 900 Exhibitors and International Pavilions Highlight Emerging Trends in Packaging

swop 2024 spans over 65,000 square meters, bringing together more than 900 exhibitors from China and around the world. National pavilions from countries such as Germany, the United States, Finland, Spain, and others showcase their innovative products and technologies. The event offers a wealth of packaging solutions and insights, serving as a comprehensive platform for sourcing and networking across the full spectrum of the processing and packaging industry.

Seamless Connections: swop Introduces Buyer-Centric Routes to Streamline Exhibitor-Buyer Interactions

To facilitate efficient and targeted matchmaking between buyers and exhibitors, swop 2024 debuts a "buyer-centric" navigation model. With three themed routes—each containing 12 custom-designed pathways—trade buyers can address their specific needs with precision. These thematic routes guide visitors through intelligent packaging solutions, packaging container production, and specialized materials, optimizing their experience and ensuring they connect with the right suppliers to improve traceability, efficiency, accuracy, and production yields.

Multiple Concurrent Forums and Events Illuminate the Latest Trends: swop 2024 Offers In-Depth Analysis of Key Packaging Topics

As intelligent technologies continue to advance, new sustainable regulations are introduced, and green materials are increasingly explored, the packaging industry is rapidly progressing towards a future that is both more efficient and sustainable. In response to these trends, swop 2024 will host a series of dynamic forums and events, bringing together industry experts to provide in-depth insights into the latest developments in packaging. These forums and events will serve as platforms for discussion and collaboration, focusing on the critical issues shaping the future of the packaging sector:

- 2024 SAVE FOOD Forum and Awarding Ceremony for Save Food Design Award & Sustainability Design Award China

This year, for the fourth consecutive time, swop partnered with the Food and Agriculture Organization of the United Nations (FAO) China Office to host the SAVE FOOD Forum. The forum brought together leading experts from government agencies, research institutions, and the food processing, packaging, and supply chain sectors to discuss key issues in the packaging industry, including the role of women in leadership, the contribution of packaging to reducing food loss and waste, and the challenges posed by climate change and shifting consumption patterns in urban food systems. Over 200 distinguished guests attended, creating a vibrant and engaging environment. Additionally, Messe Düsseldorf joined forces with the World Packaging Organisation (WPO), FAO China, and the United Nations Industrial Development Organization (UNIDO) to present the Awarding Ceremony for Save Food Design Award & Sustainability Design Award China, adding a celebratory highlight to the forum.