Inaugural Malaysia Furniture Furnishings Market (Mffm) establishes vibrant wholesale B2B furniture platform

The Malaysia Furniture Furnishings Market (MFFM) 2024 officially opened today at the World Trade Centre Kuala Lumpur (WTCKL), with the honourable YB Datuk Larry Sng Wei Shien, Chairman of Malaysian Timber Industry Board (MTIB), presiding over the ceremony.

The inaugural edition of MFFM hosts 50 exhibitors across 8,000 square meters of exhibition space at WTCKL. Alongside prominent Malaysian companies, the event has attracted exhibitors from China, Indonesia, and Japan. Pre-registration data indicates that over 5,000 trade buyers, including 500 overseas buyers from more than 40 countries and regions are expected to participate, sourcing a diverse range of furniture products.

As a pivotal industry for Malaysia's economy, the furniture sector is globally recognised for its expansive reach, contributing significantly to both domestic and international markets. With rapid urbanization, increasing disposable incomes, and growing demand for modern furniture designs, the industry is poised for unprecedented growth. MFFM 2024 is designed to further this momentum by establishing a vibrant wholesale market platform that encourages closer collaboration between sellers and buyers, thereby enhancing business opportunities across the industry.

Strategically aligned with Asia's prime furniture trading season in September, MFFM 2024 is set to enhance trading efficiency and dynamism within Malaysia's thriving furniture industry.

"Malaysia has long been recognised as a reputable supplier of high-quality furniture to the global market. However, our exceptional products have yet to receive the same level of appreciation domestically. It's time to change that narrative. There is immense potential within our local market, and manufacturers should seize the opportunity to expand their footprint here while continuing to strengthen their global presence," said Karen Goi, Project Director of MFFM.

MFFM 2024 features a diverse array of products, including furniture, home décor, lifestyle products, and furniture fittings and materials. The event welcomes a broad spectrum of attendees, from importers and exporters to manufacturers, suppliers, e-commerce sellers, purchasing managers, and project owners. Notably, a special delegation from the Philippines, comprising hotel and restaurant owners, is among the overseas buyers visiting the show for product sourcing.

In conjunction with the exhibition, a factory visit tour has been organized for overseas buyers on 7 September, providing an opportunity to explore the production facilities of two exhibitors in Muar, offering a closer look at the capabilities of Malaysian manufacturers.

MFFM 2024 has garnered endorsement from the Ministry of Plantation and Commodities (MPC), with support from the Malaysian Timber Industry Board (MTIB), Malaysian Timber Council (MTC), and CTCS Worldwide Sdn Bhd, a subsidiary of MTIB.