MMA INNOVATE 2024: The most anticipated martech exhibition and conference has returned

Scheduled to take place in Ho Chi Minh City on June 21, 2024, MMA INNOVATE 2024 is a premier combination of exhibition and conference, organized by MMA Global – the leading marketing association worldwide. MMA INNOVATE 2024: The power of connection through technology.

The 2024 event will welcome over 3,000 attendees including marketers, media and advertising agencies, startups, solution providers, and technology companies, as well as C-level executives from major brands, along with 40 exhibitors and 60 reputable partners. It will bring together top experts, innovators, and solution providers to explore and share the latest advancements in marketing technology, along with hosting vibrant panel discussions.

Key topics of MMA INNOVATE 2024 will primarily focus on the power of AI and Digital Marketing, as well as modern business strategies and the integration of data with automation to reach local audiences. Particularly regarding AI, the conference will delve into marketers' perspectives on its strength and impact on marketing strategies in the present and future. Additionally, discussions and presentations will clarify effective approaches to utilizing AI for high performance in marketing and creativity.

Speakers at the conference will also extensively discuss trends in data within Digital Marketing, aiming to help marketing experts grasp and maximize crucial data sources to enhance marketing campaign effectiveness. Moreover, the importance of listening to customers and building data-driven strategies will also be deliberated to provide suitable blueprints that drive business and marketing activities forward.