Morphy Richards announces brand strategy upgrade, followed by launch of several new innovations

Morphy Richards, a renowned brand known for its high-quality, British-style, and innovative products, has proudly announced an upgrade in its brand strategy, encapsulated in the new slogan, "Smart Ideas for Your Life." This strategic upgrade, which focuses on "innovation" and "smart ideas", aims to broaden the range of products and services. The goal is to promote a lifestyle that is driven by innovation, and it will not only focus on the home experience but also pay attention to people's passion for the outdoors and give more portable choices.

In line with the brand positioning upgrade, Morphy Richards is set to introduce products that embody the essence of a smart lifestyle globally. Starting in March, during the AWE Shanghai 2024, Morphy Richards has unveiled several innovative products in China's market, including a Foldable Multifunction Cooking Pot and a Handheld Fan. These products introduce innovations that enhance various aspects of life, reflecting the unique wisdom of living today. 

Morphy Richards is committed to introducing more innovative solutions that cater to the delightful lives of people worldwide. In 2024, the brand is set to unveil more innovations and is eager to share the mission of" innovate for enlightening progress "with business partners.