LG targets european built-in market at Milan Design Week 2024

LG Electronics (LG) is participating in Milan Design Week 2024, the global design trade fair taking place in Milan, Italy, from April 16-21. Aimed at increasing the company's presence in the European built-in market, LG's Milan Design Week exhibition includes a booth at Salone del Mobile (EuroCucina), a display at Signature Kitchen Suite showroom and a collaboration with Moooi at the Dutch lifestyle company's showroom.

Since the launch of its ultra-premium Signature Kitchen Suite built-in appliances, LG has continuously and strategically expanded its presence around the globe. Last year's IFA exhibition in Germany marked the introduction of the built-in lineups from LG brand, which complement the company's well-established ultra-premium offerings. At Milan Design Week 2024, the company seeks to demonstrate its commitment to providing premier culinary lifestyles, with a diverse range of products designed to meet the needs of different customer segments.

LG's exhibition booth at Salone del Mobile showcases the ultra-premium Signature Kitchen Suite built-in lineup, plus an array of advanced, aesthetically-pleasing products from the company's wider kitchen appliance portfolio. Through its 'True To Food' philosophy, the Signature Kitchen Suite brand communicates the importance of preserving the original value of food. Also on show is a selection of LG cooking solutions that combine with the ThinQ™ app for a smarter 'Life's Good' kitchen experience.

During Milan Design Week, the Signature Kitchen Suite showroom will introduce visitors to the sophisticated styling and advanced technologies of the latest Signature Kitchen Suite built-in products. Meanwhile, at the 'A Life Extraordinary' exhibit (April 16-21) at Moooi's exhibition space, LG will showcase its PuriCare™ AeroFurniture air purifier featuring distinctive, new designs by Moooi, as well as other new products such as the InstaView™ bottom freezer with MoodUP™.

An Inspired Culinary Lifestyle with LG's Kitchen Appliances at Salone del Mobile

The LG exhibition at Salone del Mobile clearly conveys the value and joy of sharing and savoring quality food. The company's impressive booth, which covers 483 square meters, is designed by GamFratesi, the acclaimed architecture and design studio founded by Italian Enrico Fratesi and Denmark's Stine Gam. Presented inside are the Signature Kitchen Suite built-in portfolio and LG-branded built-in kitchen and home appliance lineups.

Precision and Elegance with Signature Kitchen Suite's New Capsule Collections

At the Signature Kitchen Suite showroom, located at the intersection of Milan's famous Via Manzoni and Piazza Cavour, LG is hosting an open-to-the-public week-long event, displaying its high-end built-in appliances together with its new Design Capsule Collections, under the theme of 'The Art of Precision'.

An Exclusive Collaboration of Technology and Artistry

At the Salone dei Tessuti, LG has collaborated with Moooi to create an extraordinary experience where technology and design seamlessly merge. The gallery-concept  exhibition space shows off the evolved design and thoughtful features of LG's groundbreaking home appliances.

"We are excited to present our expanded, diverse portfolio of built-in appliances at this year's Milan Design Week," said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. "LG will continue to strengthen its presence in the European built-in market with its ultra-premium Signature Kitchen Suite and LG-branded built-in appliances designed to fulfill diverse customer needs."