Sephora appoints Xia Ding as Managing Director of Sephora Greater China

Sephora, the world's leading omni-channel prestige beauty retailer, has appointed Xia Ding as the Managing Director of Greater China. She is based in Shanghai and reports directly to Asia President, Alia Gogi.

Alia Gogi, President, Sephora Asia said, "Xia Ding is a quintessential leader with a wealth of experience in running businesses, digital transformations, and strategic business development. I am confident that her skills set, knowledge of brick & mortar retail, expertise in digital and e-commerce, as well as her proven track record in building and sustaining profitable business will take Sephora Greater China into its next phase of growth and success."  

During her two decades of tenure at HanesBrands Inc., Xia Ding was heavily involved in corporate strategy and led its expansion into China. In 2015, she was appointed the Vice President of Retail Service at Nielsen in China, a global information and measurement company. Xia Ding subsequently joined JD.com as the President of JD Fashion where she was responsible for driving the fashion business covering apparel, shoes, sportswear, bags, and jewelry, Prior to Sephora, she spent five years as Vice President & General Manager of e-commerce Asia Pacific and Latin America at Nike.

"I am thrilled to join Sephora at a time where the prestige beauty market in China is at the cusp of its next phase of growth. Sephora's allure lies in its powerful curation capabilities, strong culture anchored in purpose and DE&I, and an incredible ability to offer beauty enthusiasts an ever-evolving retail experience," added Xia Ding, Managing Director of Sephora Greater China.

Sephora is the only global beauty omni-retailer with approximately 3,000 points of sale across 35 markets. Innovation, a carefully curated product portfolio, industry-leading digital capabilities, and unique customer experiences are the foundation of its success. It launched two "Stores of the Future" in Shanghai and Wuhan last year that embodied a new approach to beauty retail with exclusive services, free workshops, and technology details to create a seamless experience for the omni-beauty consumer.