An applicant gets her business license through the intelligent examination and approval system at the government service hall of Liangjiang New Area. [Photo/liangjiang.gov.cn]

By the end of September, Liangjiang New Area in Southwest China's Chongqing municipality had registered a stunning 142,000 market entities, 97.89 percent of which were private.

The surge in the number of private enterprises is the result of a slew of effective policies implemented in the new area. For example, it now takes just two minutes for new market entities to be registered.

Fair play is crucial for the healthy development of the private economy. "We have carried out fair play censorship, established an anti-monopoly joint conference working mechanism, and promoted the third-party assessment of fair play investigations in order to eliminate all institutional barriers to fair competition," said a staff member from Liangjiang's market supervision and regulation bureau.

Private business owners involved in slightly illegal cases not concerning production, food or drug safety for the first time will not be fined in the new area.

Liangjiang also encourages private enterprises to take part in the formulation of industrial standards. Among all 77 testing and certification institutions, 41 are now privately owned.

This year, the administrative committee of the new area has jointly founded a life and health industrial development service center with the Chongqing Municipal Medical Product Administration for local enterprises.

Moving forward, Liangjiang will further ease market access, improve the corporate charge supervision system, and further standardize its market regulation window services.