A grape culture and tourism festival kicked off on Aug 18 in Caiyu town, Daxing district, Beijing.

The event, featuring a variety of activities such as cultural events, sales, sight-seeing, and fruit picking, has been held for 22 consecutive years.

The 2022 Beijing Daxing Grape Festival kicks off on Aug 18 in Caiyu town, Daxing district, Beijing. [Photo provided by Daxing district]

Six outstanding representatives from various industries in the town pulled the grape vines at the opening ceremony, passing on good luck in the harvest season.

An IP image is rolled out at the opening ceremony. [Photo provided by Daxing district]

During the promotional event, Caiyu town launched the grape brand IP image "Cai Xiao Tao", which was designed by combining Caiyu culture and the image of grapes. The image has a round face with a big smile, which conveys harmony and happiness. The use of purple and green symbolizes healthy grape products grown in a green eco-environment.

Town leaders talk about the grape industry at the opening ceremony. [Photo provided by Daxing district]

Government leaders were invited to share the town’s experience on the integrated development of the primary, secondary and tertiary industries driven by the grape industry. They also talked about the future business model on the basis of the town’s long history, good natural environment, and superior location.

The live broadcast used XR technology. With the explosion of digital information, viewers are able to experience the harvest in a more immersive way.