The much-anticipated 2021 Pear Blossom Tourism and Culture Festival kicked off in Panggezhuang town, Daxing district in Beijing on April 8 and will last until April 16.

Enterprise leaders jointly launch a pear tree adoption ceremony. [Photo provided to chinadaily.com.cn]

This year's festival is expected to host a series of themed activities, featuring old pear trees conservation, a photo competition, as well as culture immersion.

To strengthen protection of over 30,000 century-old pear trees, the Panggezhuang government invited leaders of Beijing-based enterprises including HKY Technology Co and Shengang Securities (Beijing) Co to jointly take part in a pear tree adoption ceremony.

An over 400 year old pear tree which once supplied pears to the royal court. [Photo provided to chinadaily.com.cn]

Relying on the Yongding River cultural belt, the local government rolled out a check-box map, providing consumers with an index for enjoying beautiful scenery, tasting food and experiencing culture. 

Visitors wearing hanfu, a traditional Chinese clothing, relish their cozy time in a pear orchard. [Photo provided to chinadaily.com.cn]

Dipping into the white floral sea, tourists will be available to compete in shooting pictures themed with pear blossoms and hanfu, a kind of traditional Chinese garb, enter a lottery and leave a message greeting the centenary of the founding of the Communist Party of China.  

A close look at pear blossoms. [Photo provided to chinadaily.com.cn]

In recent years, efforts have been made in Panggezhaung to develop characteristic agriculture and cultural tourism, continuously explore the connotations of pear culture, and foster a refined pear industry with strong brand effect.