The SNK game company in Japan signs an agreement with Daxing district’s investment group on Sept 6. [Photo provided by Daxing district]

Wickerwork displayed in the cultural and creative expo in Beijing’s Daxing district on Sept 6 [Photo provided by Daxing district]

A model of the Deshou Temple appears at the expo held in Beijing’s Daxing district on Sept 6. [Photo provided by Daxing district]

A cultural service exposition, part of this year’s China International Fair for Trade in Services (CIFTIS) was held in Beijing’s Daxing district on Sept 6. About 300 special cultural and creative products from more than 30enterprises were on display; three major cultural projects were launched with the total contracted amount exceeding four billion yuan ($58.45 million).

Products with Daxing characteristics

In the exhibition hall, pieces that incorporate the design elements of Beijing Daxing International Airport, Nanhaizi culture and elk culture have attracted much attention.

About 100 works inspired elk’s image were on display. Also, a model of the Deshou Temple, a microcosm of the Nanhaizi area, a royal hunting ground and historical place for entertainment was a highlight at the exhibition.

Meanwhile, museum series and intangible cultural heritage series products were on exhibition, telling the stories of museums including the Palace Museum and Tambo Art Farm, as well as the wits of ancient craftsmen.

In addition, 3D printing, automatic seal engraving machine, Tongrentang (a renowned traditional Chinese medicine pharmacy) cafe, online TCM medical treatment and other "culture plus" projects combine traditional culture and modern technology that lead to new consumption patterns.

Tolerate business environment

On the day, a cultural and creative industrial park, the "Tibet Cultural Innovation" brand, and the China Folk Art Research Institute and a world-famous Japanese game company SNK Co settled in the Sino-Japanese Industrial Park, and Yongxian Culture Group's stage drama creation and research center project for global art university alliance was launched. Three major cultural projects signed contracts on-site with the investment totaling four billion yuan.

In recent years, Daxing has continued to provide all-dimensional, multi-tiered and all-sectoral policy support for cultural industries. It set up a tailored fund of 100 million yuan, with its maximum subsidy for a company reaching 10 million yuan.

The business environment of Daxing airport economic zone, comprehensive bonded zone and free trade zone (FTZ) has been constantly improved. The first batch of institutional innovation lists of the FTZ has been released, which will ensure the development of providers by investment, financial services and tax aids.

At present, Daxing is home to over 3000 cultural players, among which 68 areabove designated size. China New Media Development Zone, serving as a main front, has achieved 36 billion yuan in 2019.A new engine for the development of characteristic culture is becoming to optimize industrial structure and gather high-end talents

Promotion activities during CIFTIS fair

Daxing played a role infacilitating the communication, cooperation and development of the cultural enterprises at the event by offering a platform for them, and also helping them resume work and production.

From Sept 5 to 9, the district’s exhibition hall will arrange two promotion events each day, highlighting project promotion, cultural performance and interactive experience.

Visitors are allowed to negotiate with outstanding projects that emerged in the district’s cultural and creative competition, appreciate innovative martial plus calligraphy performance, guqin (a seven-string traditional Chinese instrument with a history dating back thousands of years) show, and new Chinese-style outfit exhibition, and experience the movable type printing, one of China’s four great inventions and traditional Chinese medical treatment.