The Dadeng Town Golden Autumn Market, held by the Xiamen Free Trade Zone Administration Committee during the Mid-Autumn Festival and the National Day holidays, ignited people's enthusiasm for shopping and strengthened ties between both sides of the Taiwan Strait through shared cultural memories and holiday spirit.
Hundreds of cross-Strait specialty shops participated, offering Taiwan tax-free goods, seafood, snacks, and unique cultural and creative products.
A merchant introduces new Taiwan products. [Photo/Xiamen Daily]
Consumption vouchers worth up to 500,000 yuan ($70,160) were distributed to consumers through UnionPay, helping visitors enjoy the benefits and convenience of cross-Strait economic and trade cooperation.
On the day of the Mid-Autumn Festival, a special Bobing game (mooncake dice game) involved hundreds of participants, showcasing the charm of traditional Xiamen folk culture and heightening the festive atmosphere.
Consumers play the Bobing game. [Photo/Xiamen Daily]
This consumption campaign is one of several initiatives to promote spending and drive high-quality economic development in Xiamen FTZ, energizing the market and offering citizens a diverse range of consumption options.