A 2024 International Edible Bird's Nest Experience Series event commences at the Aluohai City Plaza on Dec 20. [Photo/WeChat account of Xiamen FTZ]
A three-day 2024 International Edible Bird's Nest Experience Series event and a Tang Dynasty-themed market commenced at the Aluohai City Plaza in Haicang district, Xiamen, on Dec 20.
The events integrated traditional culture with modern life, allowing residents to taste delicious food and appreciate the unique charm of Tang-style elegance.
Enterprises from the Xiamen FTZ Edible Bird's Nest Platform showcased a diverse array of edible bird's nest products during the events and demonstrated the processing procedures of edible bird's nests, attracting a significant number of visitors.
"Such events have significantly increased our footfall and better promoted edible bird's nests and the platform," said Xu Xianhui, chairman of Xiamen Yongyuhui Biotechnology Co Ltd, emphasizing that the coupons provided by the Xiamen FTZ Administrative Committee not only benefited the public but also served as an effective method to stimulate consumption and promote economic growth.
According to official data, this event attracted tens of thousands of consumers, with a total of 350,000 yuan ($47955.21) worth of coupons distributed, leading to nearly a-million-yuan-worth of consumption and supporting the development of the edible bird's nest industry across the supply chain.
With bird's nest products and Tang-style decorations, the market attracts many visitors. [Photo/WeChat account of Xiamen FTZ]