GoerTek's Party members support long-term growth, responsibility

By Yuan Shenggao (China Daily ) Updated: 2017-11-07

GoerTek's Party-building work has strongly supported the company's long-term growth in the past 16 years, with Party-member employees aiding in its overseas expansion efforts.

GoerTek is a leading precision component and wearable-devices producer based in the Weifang Hi-tech Industrial Development Zone in Shandong province. Established in 2001, the company has 65 Party members on its management team. Among them, four are core company decision-makers. "Party members have made indelible contributions to GoerTek's development," said Jiang Bin, chairman of the company.3f.jpg

According to GoerTek, its growth could not have been achieved without the support from its Party members.

The company launched a large client-focused management strategy in 2003, aiming to expand its global market share. Party members such as Sun Hongbin and Gao Xiaoguang formed a team to explore the overseas markets at that time. The company's first targeted overseas client was LG in South Korea.

"LG has very strict supplier selection procedures. Normally, it takes the company a year to select a new supplier," said Sun, Party chief at GoerTek.

Sun recalled that foreign competitors achieved high daily production automation rates in 2003, while most of GoerTek's work relied on manual operation.

But, Sun and his team did not give up. They focused on enhancing product quality and establishing an automation system. Their efforts finally won recognition in South Korea's market. GoerTek then entered the United States and Japan, becoming a supplier for Samsung and Sony.

GoerTek has paid significant attention to strengthening its daily Party-building work. Employees are required to participate in outdoor training activities every week to better understand the importance of cooperation and learn how to better face challenges.

GoerTek's Party school was established in 2009 to provide training courses to employees. It has 17 Party branches to conduct activities for Party members.

"In recent years, GoerTek has focused on recruiting Party members among its high-ranking management members and research and development professionals," Sun said. "We want to change those white-collar workers into 'red-collar' workers to support the company's innovative development."

Liu Xiaolan, a Party branch head in GoerTek, has worked at the company for more than 10 years. She always takes a leading role in working overtime, supporting talent training and conducting talks with other staff members.

Liu started to work at GoerTek as an ordinary workshop employee. She passed her exams and became a student at GoerTek's Party school.

For many electronics manufacturers, how to retain employees has long been a problem.

"Serving employees' demands is our focus," said Xu Xiaofeng, deputy Party head of GoerTek.

The company has implemented employee share incentive plans and built residential communities in the past few years. It has invested more than 400 million yuan ($60.37 million) in constructing a Party activity support center, kindergartens, clinics and restaurants for employees.

GoerTek said it has been committed to strengthening its corporate social responsibility over the past few years. The company's total donations to date exceed 12 million yuan and it has launched more than 200 charity events.

Guo Yajing contributed to this story.

(China Daily 11/07/2017 page12)